Serengeti

Serengeti is an iconic American brand with a global presence, celebrated for redefining the standards of premium eyewear. With over 140 years of pioneering research and development, they blend cutting-edge lens technology with timeless design, creative vision, and a deep-rooted Americana spirit.

Innovation is in their DNA. As a market leader, they don’t just follow trends, they set them. Every frame created reflects their relentless pursuit of excellence, from advanced optics to distinctive aesthetics.

Their mission is simple: to help you experience the world in its most inspiring light. That’s why each Serengeti piece is meticulously engineered, crafted with passion, and perfected in every detail. They believe true quality leaves nothing to chance.

Serengeti is authentic by nature - innovative by design