Maui Jim

Born on the beaches of Lahaina, Maui in the 1980s, Maui Jim began with a simple mission: to protect eyes from the harsh sun and glare while enhancing the vibrant colours of island life. That vision led to the development of their revolutionary PolarizedPlus2® lens technology, offering superior clarity, colour, and UV protection.

From just seven classic styles, Maui Jim has grown to offer over 125 styles of sunglasses and eyeglasses - all polarized and designed to block 100% of harmful UVA and UVB rays. Every pair is still designed and tested in Maui, staying true to the brand’s island roots and its spirit of aloha.

Maui Jim eyewear doesn’t just protect your eyes, it transforms how you see the world, revealing richer colours, sharper details, and greater contrast. Whether you're by the water, on the road, or simply enjoying the sun, Maui Jim lets you experience the full spectrum of light and life.

See the world in full colour, the Maui Jim way.